6 Incredible Natural Face Serums: 2023 Buyer’s Guide

Ladies over 40, you already know by now that choosing the perfect natural face serum can be a challenge. You need something that will help your face stay hydrated and plump without clogging your pores or leaving skin feeling greasy or dry—easier said than done.

I’ve rounded up 6 incredible natural face serums that are perfect for revamping your 2023 skincare routine. 

• Leahlani: Aloha Ambrosia Morning Moisture Elixir
• Leahlani: Siren Brightening Serum
• Maya Chia: The Super Couple, Ultra Luxe Face Oil Serum   
• Saint Jane Beauty: Luxury Beauty Serum
• Mara: Algae + Moringa Universal Facial Oil 
• Vintner’s Daughter: Active Botanical Serum

Get ready to kiss your most annoying skin issues goodbye and say hello to a face that glows.

Let’s get to it and check out tips for buying and using natural face serums, plus the best options for you.

What to Know Before You Buy Natural Face Serums

Look at the ingredients.

If you’re considering using a serum that has a massive list of ingredients, half of which you can’t pronounce, it’s probably not one you want to use.

You want to make sure you’re not using products with synthetic or petroleum-based ingredients. Instead, you want your organic serum to be made with:

• Natural botanical oils
• Restorative antioxidants
• Essential vitamins
• Peptides
• Hyaluronic acid

The natural face serums I’ll share below have left all the harmful ingredients out. They’re packed with age-defying ingredients that are sure to help you reach your skin goals in no time.

Speaking of, know your skincare goals.

I’ll be very real with you—there are no “magic products” that are going to drastically change the way you look and feel. I’m not going to lie to you—if you your goal is to remove ten years of poor lifestyle choices from your face, you’re out of luck! As of now, there aren’t any products that can do that (but I’ll keep my eyes peeled just in case).

Skincare goals should be achievable, for example:

• I’d like to soften the fine lines around my eyes.
• I’m hoping to diminish the appearance of pores.
• I want to control blackheads and acne.
• I want to restore a “youthful glow” to my cheeks.
• I’m building a routine to protect against sun damage.

Understand organic and natural face serums.

When it comes to products for the skin, the FDA doesn’t regulate the term ‘organic’ as it does with agricultural products. The best way to ensure you’re using an authentic natural serum is by purchasing from a trusted brand that’s transparent and shares ingredients in their products, like the ones I’ve shared below.

6 Incredible Natural Face Serums

Now for the fun part! Let’s take a look at the best natural face serums for 2023.

1. Leahlani: Aloha Ambrosia Morning Moisture Elixir – $58

Skin type: Especially great for dry and sensitive skin

This is one of my favorite natural face serums to keep my skin feeling nourished all day long. Bursting with anti-aging antioxidants, you can’t help but feel fabulous when you apply Aloha Ambrosia Morning Moisture.

This one’s got your name written all over it if you’re looking to hydrate your skin, reduce dryness, and/or minimize breakouts. Best of all, its Jasmine essential oil sparks serotonin release to give your mood and energy a boost as you get your day going!

2. Leahlani: Siren Brightening Serum – $48

Skin type: oily, mature, and acne-prone skin

Not only is the Siren Brightening Serum’s scent absolutely incredible, but it’ll leave you with the radiant, smooth-looking skin you dream about.

If you’re looking for an organic serum that will help freshen and tone your skin as it heals from UV damage, this one’s for you. It’s even bursting with Vitamin C to protect and strengthen collagen in the skin to soften wrinkles and enhance your youthful look.

3. Maya Chia: The Super Couple, Ultra Luxe Face Oil Serum – $86

Skin type: all (really, I mean ALL)

Do you want to bring out your skin’s youthfulness and brighten your skin? If so, you’re going to love this amazing natural serum!

The Super Couple, Ultra Luxe Face Oil Serum is an award-winning dream for your skin! It’s filled with vigorous antioxidants, skin-loving fatty acids, and anti-aging components.

4. Saint Jane Beauty: Luxury Beauty Serum – $38

Skin type: all, including normal, dry, combination, mature, sensitive, and blemished

Interested in CBD-infused natural face serums? If so, you’ve gotta check out the Luxury Beauty Serum! It’s infused with hundreds of organic botanicals, along with full-spectrum hemp-derived CBD (a non-psychoactive compound that’s great for skin). 

Learn more about the therapeutic benefits of CBD skincare here.

If you’re looking for a product that fights signs of aging, calms irritation, and leaves your skin glowing, I think you’ll want to try Luxury Beauty Serum!

5.  Mara: Algae + Moringa Universal Facial Oil – $72

Skin type: all, including sensitive and acne-prone skin

Go ahead and ditch all the other oils because the Algae + Moringa Universal Facial Oil is everything! I mean, it’s packed with nutrient-rich plant oils, your skin’s favorite fatty acids, rich antioxidants, and tons of vitamins.

Ready to bring out your skin’s brightness and kiss lines and wrinkles goodbye? If so, I think you’re going to want to try this one out for yourself.

6. Vintner’s Daughter: Active Botanical Serum – $ 195.00

Skin type: all, including sensitive and acne-prone skin

The luxurious Active Botanical Serum is last on our list of all the best natural face serums because the price is in dreamer’s territory. At the heart of the multi-beneficial serum is a proprietary Photo Radiance Infusion™, a 21-day process which begins with whole plants and, over the course of three weeks, gently infuses their powerful nutrients into the formula. 

One customer review says this: “If I could only choose one skin care product, it would be this one. My skin literally transforms when I use it. I can wake up looking tired, and with a few drops of VD, I look awake, rested, and glowing. It lives up to the hype.”

The Active Botanical Serum will nourish, soothe, revitalize, support, and balance your skin. It doesn’t get much better than that.

Final Tips For Using Natural Face Serums

Interested in a few final tips before you start using your new product? Here are some of my go-to’s for using serums like a beauty pro!

Face Serum Uses

For starters, serums are thinner and lighter than moisturizers so they’re easier to apply and feel better on the skin. They’re also loaded with vitamins and antioxidants that can fight aging, protect the skin from UV rays, and help improve uneven skin tone.

When to Apply Face Serum

You should apply face serum daily as a part of your regular skincare routine. You’ll put it on after you cleanse your face and before you apply moisturizer. Some face serums are used in the morning or in the evening, while others are used both times of the day. Check with your specific product on when to apply.

How to Apply Serum

One of the most fantastic things about using face serum is how easy it is! First of all, you’ll cleanse and dry your face. Then, you’ll apply the serum. Some serums will direct you to apply to your fingertips and lightly dab onto your face, while others will suggest rubbing it in using a circular motion. Be sure you read the directions.

And, there you have it – 7 incredible natural face serums and tips for buying and using your new serum.

Looking for more info about Clean Beauty? Check out our comprehensive Clean Beauty 101 guide here.